Your Guide to Being Found Everywhere Online
In this article, we already discussed the difference between social and search engine SEO, but the lines continue to blur and in today’s digital landscape, it’s not enough to be found just on Google. Your audience is everywhere – from social media platforms to local directories. Search Everywhere Optimization ensures you’re visible wherever your potential clients are looking. It's all about making sure your brand is omnipresent and unforgettable.
Why It Matters
Your future clients aren’t just searching on Google. They’re on Instagram, Facebook, LinkedIn, YouTube, and even niche platforms like Pinterest. By optimizing your content for a variety of platforms, you’re making sure your business is seen by the right people, at the right time, in the right place.
Optimizing for Social
People are going on social media for more searches than we’ve seen before. Google reports that 40% of young people turn to apps like TikTok and Instagram for search purposes instead of traditional search engines. They want quick, visual results.
Plus, they are taking an additional step by sharing video content with friends, two times as much as any other type of content. Videos are easier to digest and helps customers better understand products or services and increase. After watching an Instagram story, 58% of Instagram users feel more connected to a brand.
Don’t miss out, make sure your social media is optimized and here is how:
Facebook and Instagram
Meta recently said it’s focused on engaging users from Gen Z. If you’re looking to boost your content performance on Meta’s social media channels, follow these tips:
Keyword Research and Trend Jacking: Understand your audience and capitalize on trending topics.
Optimize Speech, Text, Caption, and Hashtag: Craft compelling captions, use relevant hashtags, and optimize for voice search.
Influencer Marketing and Creator Content: Collaborations with influencers can enhance brand awareness, secure media placements, and improve SEO signals.
Video Production and Channel Growth: Utilize Reels, IGTV, and Facebook Live for engaging video content. Invest in quality production and optimize for mobile.
Consistency and Mix: You need to have a consistent flow of content and a good mix of educational, relatable, product/service in all the different formats; stories, reel, and square posts.
Engagement: build your following through engagement. Talk to those who make the effort to comment or DM you and make the effort to reach out to people that you don’t know and get to know them better.
YouTube
Staying on top of YouTube SEO best practices is crucial for visibility. Here’s how:
Hook Them Early: Grab attention with a strong intro.
Structure for Watch Time: Break down your video into clear sections.
End Screen Magic: Promote related videos to keep viewers engaged.
Optimize Titles, Descriptions, and Transcripts: Use relevant keywords for search discovery.
Video Content Gap Analysis: Identify non-brand keywords to target in your videos.
Technical SEO Adjustments: Use SRT files for captions, categorize wisely, and design engaging thumbnails.
Pinterest is a visual powerhouse. Here’s how to optimize your presence:
Keyword Research: Identify relevant search terms.
Optimize Titles and Descriptions: Incorporate target keywords naturally.
Descriptive Board Names: Use relevant keywords.
Alt Text: Include relevant keywords in alt text descriptions.
High-Resolution Visuals: Use high-quality images and videos.
Use Design Tools: Create stunning visuals with tools like Canva.
Pinterest ‘About Page’: Craft a compelling bio with keywords.
TikTok
Any good SEO has picked up on TikTok’s influence on search demand. People see things on TikTok that lead them to deeper searches on Google. With the introduction of TikTok Shop, shoppers are now using the platform for searches that can result in significant conversions.
Kayla Marcum, manager of global influencer marketing at MANSCAPED, shares:
“We’re prioritizing organic optimization efforts for TikTok to enhance brand visibility, engage with a broader audience that is searching for solutions related to our products, and leverage the platform’s algorithm to boost content reach without relying solely on evergreen promotions. Our goal with TikTok SEO efforts is to appear among the first 8-16 videos when you search for key terms or hashtags related to our products. We onboard creators and provide them with top keywords and hashtags to utilize in their content to increase content discoverability. By strategically using top keywords and hashtags, we’ve accumulated over 18 million views across our TikTok SEO influencer campaigns.”
Reasons to View TikTok SEO as Integral
TikTok is Creating Search Demand: The app is changing the search terminology landscape. New search terms stem from coined phrases in video captions or product names that go viral.
TikTok is Reigniting Search Demand: Existing products are experiencing a surge in popularity, often due to the “TikTok Effect” or influencer partnerships.
Capturing Bottom-of-Funnel Searchers: TikTokers often switch to Amazon or search engines for further consideration and transactions.
Google is Adapting to TikTok: Google shows TikTok videos directly in search results. Embedding successful TikTok videos on your site can also boost engagement.
For optimal performance on TikTok, you need to:
Say keywords in the audio.
Use keywords in text overlay.
Put keywords in your audio transcription.
Use keywords in the video caption.
Use keywords as hashtags.
Remember, your audience wants you to be authentic, unfiltered, trendsetting, entertaining, and informative.
Lets wrap it up
Remember, ladies, the goal is to be where your audience is. By embracing Search Everywhere Optimization, you’re setting your business up to be discovered and loved by your ideal clients, no matter where they’re hanging out online. Let’s get out there and make your brand the talk of the digital town!
How can you apply this to your business? Start with a FREE 1 hour call with me! No commitment, just a chat full of ideas and suggestions for your business growth.
