Top January Hashtags to Reach Your Ideal Clients
The holiday season is a golden opportunity for beauty small businesses like nail salons, lash artists, spas, and makeup artists to shine. With people eager to look their best for festive events and gatherings, this is the perfect time to maximize bookings, showcase your expertise, and boost your revenue. Whether you're just starting out or are an established business, here are some actionable tips to help you make the most of this busy and lucrative time of year.
1. Offer Holiday-Themed Services or Packages
Holidays are all about celebration, and your services should reflect that festive spirit! Consider creating special holiday packages or seasonal offerings that cater to the occasion:
Nail salons: Introduce designs featuring snowflakes, glitter, or holiday colors.
Lash artists: Offer a “Holiday Glam Lash” package for events.
Spas: Design a “Relax & Recharge” holiday-themed spa day.
Makeup artists: Create packages for holiday party looks or New Year’s Eve glam.
Promoting these limited-time offers can drive urgency and encourage clients to book sooner rather than later.
2. Plan Your Social Promotions
Before the holiday rush begins, map out your social media strategy. Consistent, well-planned promotions are key to staying top of mind. Create a detailed content calendar that includes:
Promotional posts: Announce holiday packages, gift card availability, or special offers.
Engagement posts: Share polls or questions like, “What’s your go-to holiday nail color?” or “Which event are you most excited to glam up for?”
Countdowns: Build anticipation with “5 Days Left to Book Your Holiday Look!” reminders.
Stories and Reels: Show behind-the-scenes prep for the season or highlight client transformations.
Scheduling posts in advance using platforms like Later or Planoly can ensure you’re visible to your audience even during busy days.
3. Market Early and Consistently
The earlier you start marketing, the better. Many clients plan their beauty appointments well in advance of the holidays. Use your planned social promotions along with email marketing and in-store signage to communicate your holiday offers.
Post countdowns to special offers or deadlines for holiday bookings.
Share sneak peeks of your holiday packages.
Use Instagram Reels to highlight your best work, showing clients what they can expect.
Send a festive email newsletter reminding clients to secure their spot before you're fully booked.
4. Create a Sense of Scarcity
Scarcity is a powerful motivator, especially during a busy season when everyone is rushing to secure their beauty appointments. You can use phrases like:
“Spots are filling up fast!”
“Book your holiday glam now—limited availability!”
“Our holiday packages are only available through December 24th!”
Letting your audience know that availability is limited creates a sense of urgency, prompting them to act quickly.
5. Leverage Gift Cards
Gift cards are a holiday favorite for a reason—they’re easy to buy and always appreciated. Promote your gift cards as the perfect stocking stuffer or thoughtful gift for loved ones. You could even sweeten the deal:
Offer a discount on gift cards purchased before a certain date.
Bundle gift cards with small incentives like free samples or add-on services.
Highlight the convenience of gift cards in your social promotions with captions like: “Not sure what to get your bestie? A gift card for [Your Business Name] is always the perfect choice!”
6. Create a Festive Atmosphere
Your salon, studio, or spa should reflect the holiday cheer. Decorating your space can make your clients feel extra special and keep them in a festive mood. Add small touches like:
Twinkling lights, garlands, or holiday-themed artwork.
Holiday music playlists to enhance the ambiance.
Complimentary treats like hot cocoa, cider, or candy canes.
Capture and share photos or videos of your decorated space on social media to draw in clients with a warm and welcoming vibe.
7. Engage with Clients on Social Media
Your social media strategy should go beyond promotions. Use the holidays to connect with your audience on a personal level:
Post before-and-after transformations.
Share “holiday survival tips” (e.g., how to keep your lash extensions intact or prolong your manicure).
Run a holiday giveaway to increase visibility and attract new clients.
Ask clients to share photos of their holiday looks and tag your business for a chance to win a prize.
Remember to post consistently and engage with comments to build trust and excitement.
8. Prioritize Customer Experience
The holiday rush can sometimes lead to stress, but your clients should always feel pampered and valued. Go the extra mile to ensure their experience is seamless and enjoyable:
Offer small holiday freebies like sample-sized products or discount vouchers for their next visit.
Be clear and upfront about booking policies, cancellation fees, and available slots.
Send personalized thank-you messages to clients after their appointments to express your gratitude for their loyalty.
9. Extend the Holiday Glow
Why let the magic stop after December 31st? Create a plan to keep the momentum going into the New Year by encouraging repeat visits:
Offer New Year’s specials to kick off January bookings.
Provide discounts for clients who rebook their next appointment before they leave.
Use the holiday season as an opportunity to promote long-term loyalty programs.
10. Don’t Forget Self-Care
As a small business owner, you’re likely juggling a lot during the holidays. While it’s important to focus on your clients, don’t neglect your own well-being. Taking time to recharge ensures you can bring your best energy to your work.
Let’s Wrap it up and add a Bow on top.
The holiday season is the perfect time to elevate your beauty small business and create unforgettable experiences for your clients. By planning your social promotions, offering holiday-themed services, marketing strategically, and delivering exceptional customer care, you’ll not only boost your revenue but also build lasting relationships with your clients.
Ready to make this holiday season your most successful yet? Start planning now, and watch your business sparkle all season long!
