Lies you’ve been told about Marketing on Social Media

Whether it’s something you have read online, or something that you have been told, or something that you have believed, for no reason. Not everything about promoting your business on social media is true.

Let’s talk about something that we all have a love-hate relationship with: social media. As women entrepreneurs, we’ve got a million hats to wear and not enough time to switch them out. On top of that, we’re constantly bombarded with advice on how to promote our businesses on social media. Spoiler alert: not all of it is true. Let’s cut through the noise and debunk some of the biggest lies we’ve been told about social media marketing. Grab a coffee (or wine, no judgment here) and let’s dive in!

Lie #1: You Need to Be on Every Social Media Platform

“Be everywhere!” they said. “Your business will thrive!” they said. Sounds like a recipe for burnout to me.

The Truth: Quality Over Quantity

Here’s the deal: You don’t need to be on every platform. Focus on the ones where your audience hangs out. For example, if your tribe is all about visuals, Instagram is your bestie. If they’re professionals, LinkedIn is where it’s at. Pick one or two platforms and rock them like nobody’s business. Less stress, more success!

Lie #2: More Followers Equals More Success

Who hasn’t dreamt of hitting that magical 10k follower mark? But here’s a reality check: it’s not all about the numbers.

The Truth: Engagement Matters More

A small but mighty group of engaged followers is way better than a big, silent crowd. Think about it: would you rather have 10k followers who never interact with your posts, or 1k who love, comment, and share everything you do? Focus on building a community that cares about your brand, and watch your business flourish.

Lie #3: You Must Post Daily to Stay Relevant

Posting every single day? Ain’t nobody got time for that! Especially not busy entrepreneurs like us.

The Truth: Consistency Over Frequency

Instead of stressing over daily posts, aim for a consistent schedule that works for you. Maybe it’s three times a week or even once a week. The key is to be consistent and provide valuable content. Your audience will appreciate quality over quantity any day.

Lie #4: Viral Content is the Ultimate Goal

We’ve all fantasized about that one post going viral and making us overnight sensations. But let’s keep it real.

The Truth: Sustainable Growth is Key

Viral content might get you a moment of fame, but it’s the consistent, valuable content that builds lasting relationships with your audience. Share your journey, give useful tips, and celebrate your customers. This kind of content creates a loyal following and sustainable growth.

Lie #5: Social Media Marketing is Free

Sure, signing up for social media is free, but effective marketing? Not so much.

The Truth: Invest in Your Strategy

To get real results, you might need to spend a little. Invest in some good tools, maybe run a few paid ads, or hire a designer to make your posts pop. And let’s not forget the most valuable investment: your time. Stay updated on trends and best practices to keep your strategy sharp.

Conclusion

Ladies, social media marketing doesn’t have to be a maze of myths and misconceptions. By focusing on quality, engagement, consistency, sustainable growth, and smart investments, you can navigate this world like a pro. And remember, you’re not alone in this. At Ever Joy Media, we’re here to help you craft strategies that are as unique as your business. Let’s grow together, authentically and sustainably. Ready to take the plunge? Contact us today and let’s make magic happen!