You post regularly on instagram. Your vacations, funny memes, your kid’s sports, your, family outings, but when it comes to your business - you have no idea if you should continue posting on your account or start a new account just for your business? Keep reading for my tips for this.

You post regularly on instagram. Your vacations, funny memes, your kid’s sports, your, family outings, but when it comes to your business - you have no idea if you should continue posting on your account or start a new account just for your business? Keep reading for my tips for this.

There will be pros and cons to starting a new account or to continue using your personal for business. The decision should always come down to your audience and what you can manage or not manage.

Pros and Cons of a New Business Account

Pros:

Establish a Clear Brand Identity: A new account allows you to tailor your branding without previous content constraints, ensuring every post aligns perfectly with your business persona.
Target Audience Precision: You can curate content specifically for your business audience, which can enhance engagement and follower quality.
Analytics Tailored to Business Needs: Dedicated business tools and analytics help track engagement, growth, and ROI effectively.

Cons:

Building from Scratch: Starting anew means zero followers. Growing an audience takes time and consistent effort.
Splitting Your Focus: Managing multiple accounts can spread your resources thin, potentially diluting the effectiveness of your social media efforts.

Key Considerations:

Consider your long-term business goals, the nature of your target audience, and the resources you can allocate to manage multiple accounts effectively.

Mixing the Personal with the Professional: How Much Is Too Much?

Adding a personal touch to your business account can make your brand more relatable and trustworthy. However, it's vital to strike the right balance:

Benefits:

Enhanced Relatability and Trust: Followers appreciate seeing the person behind the brand, which can enhance loyalty and engagement.
Increased Engagement: Personal stories and behind-the-scenes content often receive higher engagement rates.

Pitfalls:

Diluting the Brand Message: Too much personal content can confuse your audience about your brand's focus.
Privacy Concerns and Professional Boundaries: It's crucial to keep certain personal aspects private to maintain professionalism.

Guidelines:

Share personal content that aligns with your brand values.
Use personal experiences to highlight business lessons or achievements.
Always consider your audience's interests and expectations.

Staying Motivated: Tips for Managing Multiple Social Media Accounts

Managing multiple accounts requires energy and creativity. Here are tips to stay motivated and efficient:

Plan and Automate: Use tools like Hootsuite or Buffer to schedule posts and manage engagement across accounts.
Take Regular Breaks: Avoid burnout by scheduling regular digital detoxes.
Engage with Your Community: Feedback and engagement from your followers can be a great motivator and source of content ideas.

Conclusion

Choosing whether to start a new business account or mix personal elements into your existing account depends on your specific business needs and personal comfort with sharing. Whichever path you choose, remember to stay focused, consistent, and true to your brand. Stay fabulous and fearless in your social media journey, and let your unique business light shine online!